WE ARE

Absolute
Brands

The Indian consumers are getting more fashion conscious and mature about their style choices. New needs are continuously emerging as lifestyles change and evolve and wardrobes are set for an overhaul. At Absolute Brands, our team of passionate apparel professionals are launching brands that address unmet needs, open up new segments and reset the status quo. Get ready for the revolution.

WE ARE

REIMAGINING THE FASHION
BUYING EXPERIENCE

Technology is changing the way consumers browse, shop and engage with brands across categories. Technology also presents never before opportunities to reimaging brand-consumer interactions We are pioneering the use of technology to create Rich-omni-channel buying experiences that offer Wider choice, rich browsing, Personalisation, Customisation and Deeper engagement with the brand

WE ARE

BUILDING A
UNIQUE ORGANISATION

Specialist brand teams that work on identified niche segments who live and breath the brand ethos. Business and technology teams that cut across segments and help build infrastructure that can rapidly scale with efficiencies. Sophisticated yet fluid and responsive. The apparel industry has never quite seen an organisation like this!

Our Vision

Reimagine Brands

Our Brands cut across conventional segments and stand for compelling attitudes and trending lifestyles.

Reimagine Design

Form and Function come together. Global trends reinterpreted for the Indian consumer and our unique body types.

Reimagine Business

Seasons are passe'. Our drops are defined by increasing frequency and buying occasions of the Indian consumer.

Reimagine Experience

As consumers go through increasingly complex buying cycles that straddle retail, websites, marketplaces, social platforms and apps, we need to create experiences that are meaningful and seamless.

Reimagine
Brands

Our Brands cut across conventional segments and stand for compelling attitudes and trending lifestyles.

Reimagine
Design

Form and Function come together. Global trends reinterpreted for the Indian consumer and our unique body types.

Reimagine
Business

Seasons are passe'. Our drops are defined by increasing frequency and buying occasions of the Indian consumer.

Reimagine
Experience

As consumers go through increasingly complex buying cycles that straddle retail, websites, marketplaces, social platforms and apps, we need to create experiences that are meaningful and seamless.

Leadership Team

Board of Advisors

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Umesh Sangurmath


Umesh has three decades of experience in managing P&L, Sales, Strategy, and Technology functions. He is a veteran of Wipro and has held senior leadership positions at Future Group. Umesh is a Serial entrepreneur with multiple start-up stints in Tech, Retail, and Real Estate.

Umesh Sangurmath

Umesh has three decades of experience in managing P&L, Sales, Strategy, and Technology functions. He is a veteran of Wipro and has held senior leadership positions at Future Group. Umesh is a Serial entrepreneur with multiple start-up stints in Tech, Retail, and Real Estate.

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Sadashiv Nayak


With 28 years in scaling up organizations, driving business turnarounds, hyper-localizing operations, and leading category and channel disruptions, Sadashiv’s most recent assignment was as CEO for Future Retail as CEO. He also led the expansion and growth of Big Bazaar to become India’s largest hypermarket and has enjoyed navigating both MNC and entrepreneur/ founder-led organizational cultures. Sadashiv is now a principal advisor with leading players in the space of decorative laminates and organic foods. He is an alumnus of NIT-K and XLRI Jamshedpur.

Sadashiv Nayak

With 28 years in scaling up organizations, driving business turnarounds, hyper-localizing operations, and leading category and channel disruptions, Sadashiv’s most recent assignment was as CEO for Future Retail as CEO. He also led the expansion and growth of Big Bazaar to become India’s largest hypermarket and has enjoyed navigating both MNC and entrepreneur/ founder-led organizational cultures. Sadashiv is now a principal advisor with leading players in the space of decorative laminates and organic foods. He is an alumnus of NIT-K and XLRI Jamshedpur.

Our Portfolio

Life Unlimited

Big Hello is a brand celebrates the plus size in its full glory. Unapologetic and larger than life, we embrace all body shapes and sizes; the way they come naturally

Live Unlimited

Big Hello is a brand celebrates the plus size in its full glory. Unapologetic and larger than life, we embrace all body shapes and sizes; the way they come naturally